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Travel Industry Big Data Specialist

Mark Ross-Smith

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Top Stories by Mark Ross-Smith

Every organization collects, stores and retains portions of dark data. It's the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement. In fact, not using data effectively is costing United Airlines almost $1 Billion annually in lost revenue. Gartner Inc. describes dark data as "information assets that organizations collect, process and store in the course of their regular business activity, but fail to use for other purposes." For travel companies with a strong online presence, dark data represents a sizable portion of all data stored. Such examples might include: How many times a user resets their password IP address when a user logs into your website/app Last email communication date to your customers Mobile handset type, or web browser version Free text feedback on a hotel stay or recent flig... (more)

360-Degree Customer View and #BigData | @CloudExpo #MachineLearning

How valuable would it be to know everything about your customer's interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would you like to know how much they're spending, when they're spending, why they're buying with the competition and not you, what drives their purchase behavior and what steps you can take to capture a greater share of wallet. This consumer intelligence is fundamentally obtained and analyzed through the creation of a 360-degree customer profile platform, which... (more)

The Power of #BigData and Predictive Analytics | @CloudExpo #AI #Analytics

Travel industry Big Data specialist, Mark Ross-Smith, speaks with Jonathon Wardman Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the success of the much publicized Stop Clicking Around campaign. Hilton has not fully embraced the power of big data and predictive analytics, and we hope Jonathon can provide more insight to what Hilton is up to in the big data space. Jonathon has been with Hilton for over 10 years in business technology roles. For much of his career, working on projects that design, build or implement revenue mana... (more)