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Travel Industry Big Data Specialist

Mark Ross-Smith

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Latest Articles from Mark Ross-Smith
Every organization collects, stores and retains portions of dark data. It's the digital equivalent of emotional baggage which hangs around after every user interaction, transaction, and customer engagement. In fact, not using data effectively is costing United Airlines almost $1 Billio...
Travel industry Big Data specialist, Mark Ross-Smith, speaks with Jonathon Wardman Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the success of the much publicized Stop Clicking Around campaign. Hilton has not fully embraced the powe...
How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would you like to know how much they're spending, when they're...